D Day

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Parliament rose on 22 July having passed 162 laws, none concerning betting. Egyptian news outlet Al-Watan reported that electronic betting was still among the committee’s files awaiting discussion on 17 August, listed separately from the cybercrime amendments. The House reconvenes on 1 October.

Neither bill has created a route to license private online betting. Egypt is pursuing an increasingly punitive enforcement model instead.

The three markets have reached the same point by different routes. Morocco has an incumbent defending its exclusivity through the courts, so far without success.

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Ultimately, Ahlberg sees the acquisition as opening two possible paths for GiG, with the balance between B2B and B2C likely to depend on how each business performs. “I definitely think this business will become a larger part of GiG,” he concludes.

“And then I guess we will see. I mean if this business really grows fast, then it might become more B2C, but as I see it now, it feels like a kind of a 50-50 story where you have both opportunities there.

“If the B2B starts to grow faster, they might end up doing a bit more of that. If the B2C
does really well, they might end up doing more B2C. So I guess it’s still a bit early to see where it ends up longer term.”

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For her, the real test is whether employees have equal access to development, promotion and leadership opportunities, rather than simply being hired.

Bright believes another common misconception is that diversity is achieved by ticking boxes during recruitment.

“More women should be shortlisted for positions,” she suggests. “There shouldn’t be a case of going, ‘Oh, let me tick a box here’ or ‘This person is an anomaly to the rule.’