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What is BetKing?
The result, according to Curwen, is “democratising game creation”.
“The priority is to prove the model properly; make sure the games perform and demonstrate that it works commercially.”
The proposition is already being tested commercially. Live casino supplier Eeze has become the first supplier to utilise Studio in a Box as it looks to expand its proprietary content into slots. Using Yggdrasil’s framework also gives Eeze access to its wider distribution network.
What is BetKing?
The significance is in the pairing. By building both bonuses around guaranteed payouts and a capped jackpot structure, Push Gaming is targeting players who value pace and predictability over the drawn-out variance of high-ceiling releases.
Classic 3-reel slots occupy a specific niche. They trade on familiarity and simplicity, competing for shorter, lower-stakes sessions rather than the extended, feature-chasing play that high-volatility titles encourage. Flaming Streaks fits that mold. It offers a streamlined setup without buy-bonus or stake-boost options.
The absence of a feature buy is itself telling. Where much of Push Gaming’s higher-profile work leans on bonus-buy mechanics and layered features, a stripped-back jackpot title signals that the studio is content to let its classic strand stay simple.
What is BetKing?
Commercial confidentiality prevents Wilson from attaching individual numbers to those partnerships, but he is unequivocal about the jackpot engine’s record. “Every operator or brand that’s launched our jackpot engine has seen an immediate lift in GGR,” he says.
That impact, he argues, comes from preparation as much as product. Splash Tech works with partners to establish expectations and benchmark performance against relevant KPIs before launch. On the free-to-play side, the picture is similarly collaborative rather than automatic.
“Wherever there is investment from the operator or the platform in properly investing in the infrastructure needed to maximise the output of the product, we have seen great returns, ROI, on that investment,” Wilson says.
