Bones Bounty

About Bones Bounty

The collaboration includes sponsorship rights for significant NFL events such as Super Bowl LXI and the NFL Mexico Game – a regular-season NFL matchup on 22 November 2026 in Mexico City between the San Francisco 49ers and the Minnesota Vikings. 

The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.

“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online. 

What is Bones Bounty?

He emphasised lotteries were a pivotal focus area for future growth, saying they “remain the core focus of our growth strategy, and OmniLogic has built a strong reputation in this sector through long‑standing customer partnerships and a deep understanding of their requirements”.

Founded by Vicente Torrejón and Dávid Márk Gábor, OmniLogic has developed a reputation over more than a decade by delivering sportsbook technology to regulated lottery operators and members of the World Lottery Association (WLA).

The leadership team highlighted access to OpenBet’s wider scale, capabilities and product portfolio as a significant benefit of the deal.

What is Bones Bounty?

Although Bally’s takeover of Evoke may have prompted a slightly discounted price and a quick decision for GiG to buy 888Africa, the continent has been part of GiG’s plans for a while Richards insists. “We received the information memorandum in Q2 2026,” Richards adds. “Africa has long been a market that our CEO Richard Carter has admired and his insight enabled us to move quickly to be able to announce the principal commercial terms at our results at the end of August.”

Both Richards and Ahlberg state this acquisition doesn’t reflect a turnaround story for 888Africa, with a management team led by industry veteran Christopher Coyne and a footprint in some of the continent’s fastest-growing markets.

“It has real market positions already, including a market-leading position in Mozambique and a growing presence in Angola and Tanzania, so we are buying established local relevance rather than starting from zero,” Richards continues.