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About Ultra Burn
Recently, Margaret Dunn, portfolio director at WorldGaming, interviewed Sergey Kastukevich, chief technology officer at SOFTSWISS, in a primer of both Tech Race and ICE Hall 7. The pair also shared their perspective on the development of AI in the industry.
Tech Race Summit 2026 takes place on 10 September in Warsaw. It gathers the experts working on the technology behind today’s digital businesses.
According to Kastukevich, Tech Race Summit is filling a genuine void. Although he has seen plenty of business-focused conversation in iGaming, there is almost no dedicated space for engineering and technology discussions.
How to play Ultra Burn
Former Scientific Games veteran Chris Armes was appointed as the new executive VP of Gaming Technologies in early August. Armes is set to take up his new role in the autumn of 2026, leading Veikkaus’ technology organisation from its Helsinki headquarters.
In July last year, Veikkaus iGaming EVP Jarkko Nordlund told iGB: “The competition will be fierce when the market opens, so we must be very competitive. Our aim is to challenge the mentality of our current position, so we need to secure market leadership.”
According to its interim report for the first half of 2026, released this week, Veikkaus reported a 1% yearly increase in sales revenue of €471.3 million ($546.8 million).
What is Ultra Burn?
Land-based customers often lacked even basic pre-play information, and instead desired subtle, proactive support from staff.
Participants outlined several improvements. Of note were clear and simple financial disclosures, including real-time loss displays and transparent explanations of promotional wagering conditions.
The participants suggested timely and relevant interruptions as well as enhanced onboarding processes and in-game assistance, which could include free-play modes, easy access to concise game rules and AI-driven help to clarify complex terms.
