About this app
About Colors
Yashin had spent around 15 years building businesses across industries ranging from fashion technology and retail hardware to sneaker cleaning, as well as investing in early-stage technology companies. Yet when he attempted to place a football bet, he found the interface so impenetrable that he eventually headed to a betting shop to ask how to do it.
When he subsequently looked at casino games, something else struck him – the experience did not seem dramatically different from the slot machines he remembered seeing years earlier.
“I started thinking about how to combine the really great monetisation of randomness in casino games with the attention loop of social media platforms,” Yashin says. “The idea was: what if you could bet on the result of a short video or a short TikTok?”
What is Colors?
I chose a Quick Pick and spent just $2 on a single line of Powerball numbers. I never could have imagined that a $2 purchase would lead to a $1.04 billion jackpot. This is truly a blessing, and I’m incredibly grateful for this unexpected and extraordinary opportunity,” the winner said.
“I initially didn’t believe I had won, so I called a family member to confirm it,” the winner said. “Even after claiming the prize, I’m still processing the news and experiencing the full range of emotions that come with winning a billion-dollar jackpot—from disbelief and shock to overwhelming elation.”
The winning numbers were 4, 26, 66, 67, 69, and red Powerball 9.
What is Colors?
Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
